# The modern WriteUpp alternative for UK therapists

> WriteUpp's £19.95 headline price climbs fast once you add online booking, video minutes, and SMS. Bloom is £29/month, all in, built specifically for UK therapists.

- Comparison: Bloom vs WriteUpp
- Updated: 2026-06-09
- Canonical: https://www.trybloom.co.uk/alternative/writeupp

£29 a month, all in. Encrypted notes, counselling agreements signed at booking, unlimited video, online booking. Nothing extra to bolt on. WriteUpp's £19.95 entry price is the floor, not the ceiling. Online booking is £4.95 a month extra, video past the first 1,000 minutes costs around 6p a minute, and SMS reminders come in paid bundles. A mostly-video caseload can add up to well over £100 a month.

## Why therapists are switching from WriteUpp

- The real bill is higher than the headline. £19.95 covers the Flex base. Online booking is £4.95/month extra, video is around 6p per minute past the first 1,000, and SMS reminders are paid credit bundles. A therapist seeing most clients by video can end up paying well over £100 a month.
- Session notes aren't encrypted beyond standard hosting. For a profession built on confidentiality, notes deserve dedicated encryption. Bloom encrypts every note with AES-256.
- Signing agreements is clunky in practice. WriteUpp has a form builder and a client portal, so signatures are technically possible. But there's no flow that requires a signed agreement before a first session, so many therapists end up emailing PDFs or paying for a separate e-signature tool.
- The interface is dated. Basic actions take more clicks than they should, and the mobile experience lags behind.
- WriteUpp now prices and markets separately for Canada under new ownership. Worth knowing if UK-first support matters to you.
- Video is capped. The built-in allowance runs to 1,000 minutes a month, then it's around 6p per minute. A full video caseload gets expensive quickly.

## WriteUpp vs Bloom

| Feature | WriteUpp | Bloom |
| --- | --- | --- |
| Typical cost with video, booking and SMS | Often £100+ | £29, fixed |
| Headline price | From £19.95/mo (Flex) | £29/mo, all in |
| Online booking | £4.95/mo add-on (Flex) | Included |
| Video consultations | 1,000 mins free, then ~6p/min | Built-in unlimited, plus Zoom |
| SMS reminders | Paid credit bundles after 20 | Email reminders included |
| Session notes encryption | Server-side storage only | AES-256 on every note |
| Auto-save on notes | Manual save | Saves as you type |
| Counselling agreements | Generic consent forms, sent manually | Signed at booking, automatic |
| Client onboarding | Multi-step manual setup | Book, sign, pay in one flow |
| Recurring appointments | Limited | Weekly, biweekly, monthly |
| Migration help | Self-serve | Free, done for you |
| Built for | 11+ healthcare specialities | Therapists and counsellors only |
| UK GDPR compliant | Yes | Yes |

Bloom is £29/month, or £290/year with 2 months free - everything included. No add-on fees.

## Why therapists choose Bloom over WriteUpp

- **£29 covers the lot**: Online booking, unlimited built-in video, Zoom integration if you'd rather use that, e-signed counselling agreements, payment tracking, encrypted notes, recurring appointments, calendar sync. The bill on the first of next month will be £29, the same as this month.
- **Notes encrypted as standard**: Every session note is encrypted with AES-256 before it's stored. Confidentiality is the foundation of your work, and your software should treat it that way.
- **Counselling agreements signed at booking**: New clients can't book a first session without signing your agreement. Bloom ships with a counselling-specific template you can use as-is or edit. No PDFs, no chasing, no separate tool.
- **Built only for therapists, in the UK**: WriteUpp serves physios, podiatrists, beauty clinics, vets, weight loss clinics, and a dozen other specialities across two countries. A tool for a dozen specialities can't put therapy first. Bloom is built only for therapy and counselling practice in the UK.

## Frequently asked questions

### Can I move my client data from WriteUpp to Bloom?

Yes, and we do it for you. Send us your WriteUpp export and we'll import your client list, appointment history, and notes. Most migrations take 24 to 48 hours.

### Is Bloom actually cheaper than WriteUpp?

For most therapists, yes. WriteUpp's £19.95 entry price doesn't include online booking (£4.95/mo extra) and caps video at 1,000 minutes a month before per-minute charges of around 6p kick in. A therapist seeing most clients by video can pass £100 a month before SMS and card fees. Bloom is £29 with unlimited video and online booking included.

### Does Bloom have video consultations like WriteUpp?

Yes, both built-in video and Zoom integration, your choice. Both are included in your £29. Unlike WriteUpp, there's no per-minute charge and no monthly cap on the built-in video.

### I'm not very technical, is Bloom easy to switch to?

Yes. We do the migration for you, and the app is designed to be used without training. Most therapists are taking bookings the same afternoon they sign up.

### What if I want to go back to WriteUpp?

Export your data any time. No lock-in, no exit fees.