# Looking for a Zanda alternative?

> Bloom is the UK-built Zanda alternative for therapists. Purpose-built for talking therapies with encrypted notes and simple pricing at £29/month.

- Comparison: Bloom vs Zanda
- Updated: 2026-06-09
- Canonical: https://www.trybloom.co.uk/alternative/zanda

Zanda (formerly Power Diary) is a feature-rich platform that's been around for 15 years, originally built in Australia for allied health. It does a lot - but for UK therapists, that breadth can be more than a solo therapist needs. If you want something focused on how therapy practices actually work, without the complexity of a platform built for physios and chiropractors, Bloom might be a better fit.

## Why therapists are switching from Zanda

- Built for allied health, not talking therapies - Zanda's templates, workflows, and terminology come from the physio and chiropractic world.
- Australian-first - support, pricing, and feature priorities reflect the Australian and New Zealand markets. UK therapists are a secondary audience.
- SMS fees add up - text message reminders are charged per message on top of your subscription, and costs aren't always clear upfront.
- Complex setup - Zanda is feature-rich, which means a steeper learning curve when you just want to manage a therapy caseload.
- No counselling agreement signing - no integrated e-signature flow for therapy contracts.
- No session note encryption - notes are stored securely but without dedicated encryption.

## Zanda vs Bloom

| Feature | Zanda | Bloom |
| --- | --- | --- |
| Monthly price | From ~£15/mo (USD pricing) | £29/mo - GBP, fixed |
| Session notes encryption | Not beyond standard hosting | AES-256 on every note |
| Counselling agreement signing | No | Built-in e-signatures |
| Automated client onboarding | Partial (intake forms) | Book, sign, pay - one flow |
| SMS reminders | Yes (per-message fee) | Email included (SMS on roadmap) |
| Client booking page | Yes | Yes |
| Recurring appointments | Yes | Yes |
| Built for | Allied health (Australia-first) | UK therapists and counsellors |
| Based in | Australia | London, UK |
| Setup time | Guided onboarding recommended | Same day, self-serve |
| UK GDPR compliant | Yes | Yes |

Bloom is £29/month, or £290/year with 2 months free - everything included. No add-on fees.

## Why therapists choose Bloom over Zanda

- **Built for talking therapies**: Zanda was designed for physios and allied health. Bloom was designed for therapists and counsellors. The difference shows in every workflow.
- **Encrypted session notes**: AES-256 encryption on every note. Therapy notes contain some of the most sensitive information imaginable, and they deserve dedicated protection.
- **Set up the same day**: Sign up, add your session types, share your booking link. Most therapists finish setup the same day.
- **UK-first, not Australia-first**: London-based, GBP pricing, GMT support. Built for the UK therapy market from day one.

## Frequently asked questions

### Zanda has way more features than Bloom - isn't that better?

More features isn't always better. Zanda has features for physios, chiropractors, and multi-location clinics that most therapists never touch. Bloom has exactly what therapists need, nothing more.

### Can I migrate from Zanda to Bloom?

Yes. Zanda supports data export. Get in touch and we'll help you move across.

### Does Bloom have telehealth like Zanda?

Bloom has built-in video calls, plus a Zoom integration if you'd rather use Zoom. Zanda has its own built-in telehealth.

### Is Bloom cheaper than Zanda?

Zanda starts lower but charges extra for SMS and some features. Bloom is £29/month with everything included.