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Terms of Service

Last updated: October 2026

These Terms of Service govern your use of Bloom, available at trybloom.co.uk, a practice management platform operated by Bloom Practice Ltd (“Bloom”, “we”, “us”, “our”). Bloom Practice Ltd is registered in England and Wales under company number 17092851, with its registered office at 128 City Road, London, EC1V 2NX.

By creating an account or using Bloom, you agree to these Terms of Service. If you do not agree, you must not use the Services.

1. Definitions

In these Terms:

  • Affiliate means an entity that directly or indirectly controls, is controlled by, or is under common control with Bloom.
  • Account means the account created by a Practitioner to access the Services.
  • Client Data means Personal Data, records, documents, notes, communications and other information submitted to or processed through the Services by or on behalf of a Practitioner in relation to clients or prospective clients.
  • Data Processing Agreement or DPA means Bloom’s data processing agreement, which forms part of these Terms where Bloom processes Personal Data on behalf of a Practitioner.
  • Practitioner means the therapist, counsellor, practice, organisation or other professional that creates an Account or uses the Services.
  • Practitioner Content means all information, records, documents, logos, profile information, materials and other content submitted to the Services by or on behalf of a Practitioner, including Client Data.
  • Services means Bloom’s practice management platform, website, applications, features, integrations, support and related services.
  • Subscription means the paid right to access the Services for the applicable billing period.

Terms relating to data protection, including Personal Data, Controller, Processor, Data Subject and Special Category Data, have the meanings given in the UK GDPR and Data Protection Act 2018.

2. What Bloom provides

Bloom provides software intended to help Practitioners manage their professional practice. Depending on the features available, the Services may include:

  • appointment scheduling and calendar management;
  • client and prospective-client management;
  • secure record and document storage;
  • session notes;
  • counselling agreements and electronic signatures;
  • payment tracking and payment-related integrations;
  • appointment confirmations and reminders;
  • public booking pages;
  • video consultation and other third-party integrations; and
  • related administrative tools.

Bloom is a technology provider. Bloom does not provide therapy, counselling, healthcare, medical advice, safeguarding assessments, crisis intervention or other clinical services. Bloom does not supervise Practitioners or determine how they provide professional services.

The professional and therapeutic relationship is solely between the Practitioner and the Practitioner’s client.

3. Eligibility and accounts

You must be at least 18 years old and have legal capacity to enter into a binding agreement to create an Account.

You must provide accurate and complete information when creating and maintaining your Account. You are responsible for:

  • maintaining the confidentiality and security of your login credentials;
  • all activity carried out through your Account, except to the extent caused by Bloom’s breach of these Terms;
  • ensuring that authorised users only access the information they are permitted to access; and
  • notifying Bloom without undue delay if you believe that an Account or credential has been compromised.

You must not share credentials between users where the Services provide separate user access.

You must contact hello@trybloom.co.uk promptly if you suspect unauthorised access.

4. Practitioner responsibilities

The Practitioner is solely responsible for the professional services it provides and for complying with all laws, professional standards, ethical duties and regulatory requirements applicable to its practice.

This includes responsibility for:

  • the accuracy, legality and appropriateness of Practitioner Content;
  • obtaining and documenting any information, consent, authority or agreement required from clients;
  • obtaining any consent, parental responsibility information or other authority required when providing services to children or young people;
  • determining the lawful basis and, where relevant, the special-category condition for processing client information;
  • providing appropriate privacy information to clients;
  • deciding what information should be recorded and retained;
  • complying with professional record-keeping and safeguarding obligations;
  • ensuring that counselling agreements, notices, forms and communications are suitable for the Practitioner’s practice;
  • determining and responding to client requests concerning access, correction, restriction, objection, portability or deletion of client records;
  • maintaining appropriate professional indemnity, cyber and other insurance where required or appropriate; and
  • ensuring that its use of the Services is lawful.

The Practitioner must not rely on Bloom as a substitute for professional judgement, clinical systems, emergency procedures or safeguarding processes.

5. Data protection roles

For Client Data processed through the Services at the Practitioner’s direction, the Practitioner normally acts as Controller and Bloom acts as Processor.

Bloom processes such Personal Data in accordance with the Data Processing Agreement, which is incorporated into and forms part of these Terms.

The Practitioner’s documented instructions include these Terms, the DPA, the Practitioner’s configured use of the Services and any other written instructions agreed by Bloom.

Where the DPA conflicts with these Terms in relation to the processing of Personal Data on behalf of the Practitioner, the DPA prevails.

Bloom may act as an independent Controller for limited Personal Data processed for its own purposes, including Account administration, subscription billing, service security, fraud prevention, legal compliance, support communications and management of Bloom’s business. That processing is described in Bloom’s Privacy Policy.

If Bloom receives a request from a client concerning Client Data, Bloom may acknowledge the request, refer it to the Practitioner and provide reasonable assistance in accordance with the DPA. The Practitioner remains responsible for verifying the requester, determining the response and meeting applicable statutory time limits.

6. Security and confidentiality

Bloom will maintain appropriate technical and organisational measures designed to protect Personal Data and Practitioner Content against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or unauthorised access.

These measures include, where appropriate, encryption in transit and at rest, access controls, authentication, logging, monitoring, backups, security updates and vulnerability management.

Personal Data Breaches affecting Client Data will be handled in accordance with the DPA.

No online service can guarantee absolute security or uninterrupted availability. The Practitioner must maintain appropriate internal security controls, use strong and unique credentials, keep devices secure and manage user access appropriately.

Where Bloom describes a feature as encrypted, that statement refers to the technical controls implemented for that feature. It does not mean that all data is inaccessible to Bloom in every circumstance unless Bloom expressly states that the relevant architecture prevents Bloom from accessing or decrypting that data.

7. Practitioner Content and intellectual property

As between Bloom and the Practitioner, the Practitioner retains its rights in Practitioner Content.

The Practitioner grants Bloom a non-exclusive, worldwide, royalty-free licence for the duration of the Services and any applicable retention period to host, copy, process, transmit and make Practitioner Content available to authorised users only as necessary to:

  • provide, secure and support the Services;
  • comply with the Practitioner’s instructions;
  • comply with applicable law; and
  • exercise Bloom’s rights and obligations under these Terms and the DPA.

The Practitioner confirms that it has all rights, permissions and authority necessary to submit Practitioner Content to the Services and permit Bloom to process it.

Bloom and its licensors retain all rights in the Services, including the software, design, branding, documentation, features and underlying technology. Except as expressly permitted by these Terms, no rights in the Services are transferred to the Practitioner.

8. Fees, billing and payment

Subscription fees and billing periods are those displayed when the Practitioner subscribes or otherwise agreed in writing. Fees are exclusive of any applicable taxes unless stated otherwise.

Subscription fees are billed in advance for the applicable billing period. The Practitioner authorises Bloom and its payment provider to charge the payment method associated with the Account.

Unless required by law or expressly agreed otherwise:

  • fees are non-refundable;
  • no refund is provided for a partial billing period; and
  • the Practitioner remains responsible for charges incurred before cancellation takes effect.

Bloom may change its fees by giving at least 30 days’ notice. A price change will apply from the next billing period beginning after the notice period.

If payment is overdue, Bloom may retry payment, restrict features, suspend access or terminate the Subscription after giving reasonable notice, unless immediate action is reasonably necessary to prevent loss, fraud or misuse.

9. Third-party services and integrations

The Services may integrate with third-party services such as payment processors, email providers, video platforms, analytics providers, hosting providers or calendar services.

Use of a third-party service may be subject to separate terms and privacy notices between the Practitioner and that provider. Bloom does not control third-party services and is not responsible for their acts, omissions, availability or changes, except to the extent Bloom remains responsible under applicable law or the DPA for a provider acting as Bloom’s Sub-processor.

The Practitioner is responsible for deciding whether to enable an optional integration and for maintaining any required third-party account.

Bloom’s appointment and use of Sub-processors, including notice and objection rights, are governed by the DPA.

Bloom includes Google Maps and Places features and content for practice address suggestions. Use of those features and content is subject to the then-current Google Maps End User Additional Terms of Service and Google Privacy Policy, which are incorporated into these terms for that use. You are responsible for checking the address before saving it, and you can enter or edit it manually.

10. Acceptable use

The Practitioner must not, and must not permit any person to:

  • use the Services for an unlawful, fraudulent or abusive purpose;
  • submit content that the Practitioner has no right to process;
  • access or attempt to access another user’s Account or data without authority;
  • interfere with the operation, security or integrity of the Services;
  • introduce malware, malicious code or harmful material;
  • probe, scan or test vulnerabilities without Bloom’s written permission;
  • reverse engineer, decompile, disassemble or attempt to derive source code except where applicable law expressly permits this and does not allow the restriction to be excluded;
  • bypass usage limits, authentication or security controls;
  • resell, sublicense or provide access to the Services to third parties without Bloom’s written permission;
  • use the Services to build or train a competing product through unauthorised extraction or systematic copying; or
  • use the Services in a way that could reasonably harm Bloom, other users, clients or third parties.

Bloom may investigate suspected misuse and may restrict or suspend access where reasonably necessary to protect the Services, users or third parties.

11. Availability, maintenance and changes to the Services

Bloom aims to provide a reliable service but does not guarantee that the Services will always be available, uninterrupted, error-free or suitable for every purpose.

Bloom may perform maintenance, deploy updates, change features or temporarily restrict access where reasonably necessary for security, legal, technical or operational reasons.

Bloom may add, modify or discontinue features. Where a change materially reduces the core functionality of a paid Subscription, Bloom will give reasonable advance notice where practicable.

Support is available at hello@trybloom.co.uk. Any response times stated by Bloom are targets unless expressly agreed as a service level.

12. Cancellation by the Practitioner

The Practitioner may cancel the Subscription through the Account settings or by another method made available by Bloom.

Unless otherwise stated:

  • cancellation takes effect at the end of the current paid billing period;
  • the Account remains accessible until that date; and
  • fees already paid are not refunded for the unused part of the billing period.

After the Subscription ends, Bloom will make Practitioner Content available for export for 60 days, unless a different period is agreed in writing or access must be restricted for security or legal reasons.

The Practitioner is responsible for exporting any information it wishes to retain before the export period ends.

13. Suspension and termination by Bloom

Bloom may suspend or terminate access to all or part of the Services where:

  • fees remain unpaid;
  • the Practitioner materially breaches these Terms or the DPA;
  • use of the Services creates a security, legal or operational risk;
  • Bloom reasonably suspects fraud, unlawful activity or unauthorised access;
  • suspension is required by law, a regulator, a court or a competent authority;
  • a third-party provider necessary for the Services withdraws or materially changes its service and Bloom cannot reasonably continue the affected functionality; or
  • Bloom discontinues the Services.

Where the breach is capable of remedy, Bloom will normally give the Practitioner a reasonable opportunity to remedy it before termination. Bloom may suspend access immediately where reasonably necessary to protect Personal Data, the Services, users or third parties.

If Bloom discontinues the paid Services for reasons unrelated to the Practitioner’s breach, Bloom will give reasonable notice where practicable and will provide a proportionate refund of prepaid fees for the unused period, unless the discontinuation results from circumstances outside Bloom’s reasonable control.

14. Return, deletion and anonymisation of data

Following termination or expiry of the Services, Bloom will handle Personal Data processed on behalf of the Practitioner in accordance with the DPA.

At the end of the applicable export period, and at the Practitioner’s choice where technically and legally practicable, Bloom will securely return or delete Personal Data. For these purposes, deletion may be completed through permanent erasure or irreversible anonymisation, provided that no individual remains identified or identifiable and re-identification is not reasonably possible. This is subject to:

  • any retention required by law;
  • the ordinary expiry of protected backup copies; and
  • any limited records Bloom must retain as an independent Controller, such as invoices, payment records, security records or evidence required to establish, exercise or defend legal claims.

Data remaining in backups may continue to exist until removed through Bloom’s ordinary backup rotation. Such data will remain protected and will not be restored except where reasonably necessary for disaster recovery, business continuity or legal compliance.

Bloom does not determine the appropriate clinical or professional retention period for client records. The Practitioner is responsible for setting and applying its own lawful retention policy while using the Services.

15. Warranties and disclaimers

Bloom will provide the Services with reasonable care and skill.

Except as expressly stated in these Terms and to the fullest extent permitted by law:

  • the Services are provided on an “as available” basis;
  • Bloom does not warrant uninterrupted or error-free operation;
  • Bloom does not warrant that the Services will meet every professional, regulatory or technical requirement applicable to the Practitioner; and
  • the Practitioner remains responsible for assessing whether the Services are suitable for its practice and obligations.

Nothing in these Terms excludes any warranty, condition or right that cannot lawfully be excluded.

16. Liability

Nothing in these Terms excludes or limits liability for:

  • death or personal injury caused by negligence;
  • fraud or fraudulent misrepresentation;
  • a Data Subject’s statutory right to compensation;
  • breach of obligations where liability cannot lawfully be limited or excluded; or
  • any other liability that cannot be limited or excluded under applicable law.

Subject to the paragraph above, Bloom will not be liable for:

  • indirect or consequential loss;
  • loss of profit, revenue, business, anticipated savings, goodwill or opportunity;
  • loss arising from the Practitioner’s professional services, clinical decisions, safeguarding decisions or failure to comply with professional obligations;
  • loss caused by inaccurate, unlawful or inappropriate Practitioner Content;
  • loss caused by third-party services outside Bloom’s reasonable control; or
  • loss that could reasonably have been avoided by the Practitioner maintaining appropriate exports, business-continuity procedures, device security or access controls.

Subject to the non-excludable liabilities above, Bloom’s total aggregate liability arising out of or in connection with the Services, these Terms and the DPA during any 12-month period will not exceed the total fees paid or payable by the Practitioner to Bloom during that period.

Section 13 of the DPA also applies to data-protection matters. Where the DPA and these Terms conflict in relation to Personal Data processed on behalf of the Practitioner, the DPA prevails.

Nothing in these Terms limits the Practitioner’s liability for fees due, fraud, deliberate misuse of the Services, infringement of Bloom’s intellectual property rights or unlawful processing caused by the Practitioner’s instructions or conduct.

17. Indemnity

To the extent permitted by law, the Practitioner will indemnify Bloom against third-party claims, losses, damages, costs and reasonable professional fees arising directly from:

  • Practitioner Content that infringes another person’s rights;
  • the Practitioner’s unlawful or unauthorised processing of Personal Data;
  • the Practitioner’s professional services or relationship with a client; or
  • the Practitioner’s material breach of these Terms.

This does not apply to the extent the relevant loss was caused by Bloom’s breach of these Terms, the DPA or applicable law.

Bloom must notify the Practitioner promptly of any indemnified claim, take reasonable steps to mitigate its loss and permit the Practitioner reasonable involvement in the defence or settlement of the claim. The Practitioner will not be responsible for any settlement entered into without its prior written consent, not to be unreasonably withheld.

18. Confidentiality

Each party must keep the other party’s confidential information confidential and use it only as necessary to perform or enforce these Terms.

This obligation does not apply to information that:

  • is or becomes public other than through breach of these Terms;
  • was lawfully known without restriction before disclosure;
  • is lawfully received from a third party without confidentiality obligations; or
  • must be disclosed by law, a court or a competent authority.

Bloom’s confidentiality obligations concerning Personal Data are also governed by the DPA.

19. Changes to these Terms

Bloom may update these Terms from time to time.

Bloom will give Practitioners at least 14 days’ notice of a material change, unless a shorter period is reasonably necessary because of a legal, regulatory, security or urgent operational requirement.

If a change materially and adversely affects a Practitioner’s use of the paid Services, the Practitioner may cancel before the change takes effect. Continued use after the effective date constitutes acceptance of the updated Terms.

Changes to Sub-processors are governed by the DPA.

20. Notices

Bloom may give notices by email to the address associated with the Account, through the Services or by publication on its website where appropriate.

The Practitioner must keep its contact information current.

Notices to Bloom must be sent to hello@trybloom.co.uk, unless Bloom specifies another address for a particular notice.

21. Force majeure

Neither party will be liable for delay or failure to perform caused by circumstances beyond its reasonable control, including failure of telecommunications or hosting infrastructure, widespread internet disruption, cyberattack, power failure, natural disaster, epidemic, government action, industrial dispute or failure of a critical third-party supplier.

This clause does not excuse payment obligations already due, obligations under the DPA, or a failure to maintain required security and business-continuity measures. A party may rely on this clause only to the extent the event was beyond its reasonable control and could not reasonably have been prevented or mitigated.

22. Assignment

The Practitioner may not assign or transfer its rights or obligations under these Terms without Bloom’s prior written consent, not to be unreasonably withheld.

Bloom may assign or transfer these Terms as part of a merger, reorganisation, sale of business or assets, or to an Affiliate, provided this does not materially reduce the Practitioner’s rights or the protection of Personal Data.

An assignment does not affect any rights or liabilities accrued before the assignment takes effect.

23. General

These Terms, together with the DPA and any written order, plan terms or other agreement expressly incorporated between the parties, form the entire agreement concerning the Services and replace prior discussions or representations about the same subject matter. Bloom’s Privacy Policy explains how Bloom processes Personal Data as an independent Controller.

If there is a conflict:

  1. An expressly agreed written order or plan term takes precedence for the commercial matter it addresses.
  2. The DPA takes precedence for Personal Data processed by Bloom as Processor.
  3. These Terms apply in all other respects.

A failure or delay to enforce a right does not waive that right.

If any provision is found invalid or unenforceable, it will be modified to the minimum extent necessary or removed, and the remaining provisions will continue in effect.

No person other than Bloom and the Practitioner has a right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999, except where these Terms expressly state otherwise.

Nothing in these Terms creates a partnership, employment relationship, agency or joint venture between the parties.

Clauses which by their nature should continue after termination, including those concerning payment, intellectual property, confidentiality, data return and deletion, liability, indemnity and governing law, will survive termination.

24. Governing law and jurisdiction

These Terms and any non-contractual obligations arising from them are governed by the laws of England and Wales.

The courts of England and Wales have exclusive jurisdiction over disputes arising out of or in connection with these Terms, except where applicable law gives a party a mandatory right to bring proceedings elsewhere.

25. Contact

For questions about these Terms, contact:

Email: hello@trybloom.co.uk

Address: Bloom Practice Ltd, 128 City Road, London, EC1V 2NX