Bloom vs Cliniko
Looking for a Cliniko alternative in the UK?
Cliniko is a well-regarded practice management tool, especially in Australia where it was built. But if you're a UK therapist, you've probably noticed some things don't quite fit: the pricing is in AUD, support hours don't align with your timezone, and features are designed for physios rather than talking therapies.
Get started, £29/moWhy therapists are switching from Cliniko
Built in Australia, for Australian practitioners. Support hours, terminology, and default settings reflect the Australian market.
Pricing is in AUD - you're at the mercy of exchange rates, and what looks like $45/month can fluctuate unpredictably on your bank statement.
No counselling agreement signing - there's no built-in way to send and sign therapy contracts.
Designed for physios and allied health - the templates, workflows, and terminology assume hands-on treatment rather than talking therapy.
Overpowered for solo therapists - lots of features designed for multi-location clinics that you'll never use but still pay for.
No note encryption - session notes are stored without dedicated encryption, which matters when you're recording sensitive therapeutic content.
Cliniko vs Bloom
| Feature | Cliniko | Bloom |
|---|---|---|
| Monthly price | From ~£35/mo (AUD pricing) | £29/mo - GBP, fixed |
| Currency | AUD (exchange rate risk) | GBP |
| Session notes encryption | Not beyond standard hosting | AES-256 on every note |
| Counselling agreement signing | No | Built-in e-signatures |
| Automated client onboarding | No | Book, sign, pay - one flow |
| Client booking page | Yes | Yes |
| Appointment reminders | Email + SMS | Email included |
| Recurring appointments | Yes | Yes |
| Built for | Allied health (physio, chiro, podiatry) | Therapists and counsellors |
| Based in | Melbourne, Australia | London, UK |
| UK GDPR compliant | Yes | Yes |
| Support timezone | AEST | GMT/BST |
Bloom is £29/month with everything included. No add-on fees.
Why therapists choose Bloom over Cliniko
Built in the UK, for UK therapists
Bloom is based in London, priced in pounds, and designed around UK therapy practices. No timezone mismatches or Australian defaults.
Encrypted session notes as standard
Every note is encrypted with AES-256. Your clients' most sensitive disclosures deserve dedicated encryption, not just secure hosting.
Counselling agreements built in
Send your therapy contract, have clients sign it online, and store the signed copy - all within Bloom.
Simple pricing in GBP
£29/month. No exchange rate surprises, no per-practitioner tiers, no add-on fees.
Frequently asked questions
Ready to switch from Cliniko?
30-day money-back guarantee, free migration, and UK-based support from real humans.
Get started, £29/mo