Zanda (formerly Power Diary) is a feature-rich platform that's been around for 15 years, originally built in Australia for allied health. It does a lot - but for UK therapists, that breadth can feel like bloat. If you want something focused on how therapy practices actually work, without the complexity of a platform built for physios and chiropractors, Bloom might be a better fit.
Built for allied health, not talking therapies - Zanda's templates, workflows, and terminology come from the physio and chiropractic world.
Australian-first - support, pricing, and feature priorities reflect the Australian and New Zealand markets. UK therapists are a secondary audience.
SMS fees add up - text message reminders are charged per message on top of your subscription, and costs aren't always clear upfront.
Complex setup - Zanda is feature-rich, which means a steeper learning curve when you just want to manage a therapy caseload.
No counselling agreement signing - no integrated e-signature flow for therapy contracts.
No session note encryption - notes are stored securely but without dedicated end-to-end encryption.
| Feature | Zanda | Bloom |
|---|---|---|
| Monthly price | From ~£15/mo (USD pricing) | £29/mo - GBP, fixed |
| Session notes encryption | No | AES-256 encryption |
| Counselling agreement signing | No | Built-in e-signatures |
| Automated client onboarding | Partial (intake forms) | Book, sign, pay - one flow |
| SMS reminders | Yes (per-message fee) | Email included (SMS on roadmap) |
| Client booking page | Yes | Yes |
| Recurring appointments | Yes | Yes |
| Built for | Allied health (Australia-first) | UK therapists and counsellors |
| Based in | Australia | London, UK |
| Setup time | Significant learning curve | Ready in 5 minutes |
| UK GDPR compliant | Yes | Yes |
Bloom is £29/month with everything included. No add-on fees.
Zanda was designed for physios and allied health. Bloom was designed for therapists and counsellors. The difference shows in every workflow.
AES-256 encryption on every note. Therapy notes contain some of the most sensitive information imaginable - they deserve bank-grade protection.
Zanda's feature depth means a steep learning curve. Bloom gets you running your practice in five minutes - genuinely.
London-based, GBP pricing, GMT support. Built for the UK therapy market from day one.