Bloom vs WriteUpp
The modern WriteUpp alternative for UK therapists
£29 a month, all in. Encrypted notes, counselling agreements signed at booking, unlimited video, online booking. Nothing extra to bolt on. WriteUpp's £19.95 entry price is the floor, not the ceiling. Online booking is £4.95 a month extra, video past the first 1,000 minutes costs around 6p a minute, and SMS reminders come in paid bundles. A mostly-video caseload can add up to well over £100 a month.
Get started, £29/moWhy therapists are switching from WriteUpp
The real bill is higher than the headline. £19.95 covers the Flex base. Online booking is £4.95/month extra, video is around 6p per minute past the first 1,000, and SMS reminders are paid credit bundles. A therapist seeing most clients by video can end up paying well over £100 a month.
Session notes aren't encrypted beyond standard hosting. For a profession built on confidentiality, notes deserve dedicated encryption. Bloom encrypts every note with AES-256.
Signing agreements is clunky in practice. WriteUpp has a form builder and a client portal, so signatures are technically possible. But there's no flow that requires a signed agreement before a first session, so many therapists end up emailing PDFs or paying for a separate e-signature tool.
The interface is dated. Basic actions take more clicks than they should, and the mobile experience lags behind.
WriteUpp now prices and markets separately for Canada under new ownership. Worth knowing if UK-first support matters to you.
Video is capped. The built-in allowance runs to 1,000 minutes a month, then it's around 6p per minute. A full video caseload gets expensive quickly.
WriteUpp vs Bloom
| Feature | WriteUpp | Bloom |
|---|---|---|
| Typical cost with video, booking and SMS | Often £100+ | £29, fixed |
| Headline price | From £19.95/mo (Flex) | £29/mo, all in |
| Online booking | £4.95/mo add-on (Flex) | Included |
| Video consultations | 1,000 mins free, then ~6p/min | Built-in unlimited, plus Zoom |
| SMS reminders | Paid credit bundles after 20 | Email reminders included |
| Session notes encryption | Server-side storage only | AES-256 on every note |
| Auto-save on notes | Manual save | Saves as you type |
| Counselling agreements | Generic consent forms, sent manually | Signed at booking, automatic |
| Client onboarding | Multi-step manual setup | Book, sign, pay in one flow |
| Recurring appointments | Limited | Weekly, biweekly, monthly |
| Migration help | Self-serve | Free, done for you |
| Built for | 11+ healthcare specialities | Therapists and counsellors only |
| UK GDPR compliant | Yes | Yes |
Bloom is £29/month with everything included. No add-on fees.
Why therapists choose Bloom over WriteUpp
£29 covers the lot
Online booking, unlimited built-in video, Zoom integration if you'd rather use that, e-signed counselling agreements, payment tracking, encrypted notes, recurring appointments, calendar sync. The bill on the first of next month will be £29, the same as this month.
Notes encrypted as standard
Every session note is encrypted with AES-256 before it's stored. Confidentiality is the foundation of your work, and your software should treat it that way.
Counselling agreements signed at booking
New clients can't book a first session without signing your agreement. Bloom ships with a counselling-specific template you can use as-is or edit. No PDFs, no chasing, no separate tool.
Built only for therapists, in the UK
WriteUpp serves physios, podiatrists, beauty clinics, vets, weight loss clinics, and a dozen other specialities across two countries. A tool for a dozen specialities can't put therapy first. Bloom is built only for therapy and counselling practice in the UK.
Frequently asked questions
Ready to switch from WriteUpp?
30-day money-back guarantee, free migration, and UK-based support from real humans.
Get started, £29/mo